About Me

Zohaib Raja is a Facebook Ads Strategist who helps brands slash costs and increase revenue by creating ads people can’t scroll past. Forget polished and overproduced creative. His edge comes from native, ugly, and even controversial ads that blend into the feed and trigger immediate action.

With deep experience running and scaling campaigns across Facebook and Instagram, Zohaib has turned underperforming accounts into profit machines. His creative-first approach consistently lowers CPMs, drives cheaper clicks, and unlocks higher ROAS for brands that are serious about growth.

He is known for building ad concepts that feel native and not corporate. He tests rapidly to find winning angles fast. He scales campaigns while keeping acquisition costs low.

At the core, Zohaib believes ads should feel like they belong in the feed. They should be raw, bold, and disruptive enough to stop the scroll. That is why his campaigns don’t just look different. They perform different.