About Zohaib Raja
About ME
I’m Zohaib Raja, a creative strategist and ads specialist.
I help brands find the angles that make people stop, click, and buy. My strength is not making ads look beautiful. My strength is understanding what people actually respond to, then turning that into ads that feel native, direct, and hard to ignore.
I’m not an agency. I work personally on strategy, hooks, offers, scripts, creatives, testing, and performance direction.
Brands work with me when they need sharper ads, better creative thinking, and a clearer path to profitable scale.
Zohaib Raja
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Creative Strategist and Performance Media Buyer
Zohaib Raja is a creative strategist and performance media buyer based in Lahore, Pakistan, working with brands internationally. He connects audience research, creative direction, paid advertising, and performance analysis to help businesses acquire customers and improve campaign results.
I work as a digital marketing strategist and paid advertising expert, combining creative strategy with hands-on media buying. I have more than six years of specialized experience working with international and Pakistani brands across ecommerce, SaaS, and lead generation.
Based in Lahore, Pakistan, I am available for remote and international projects.
Areas of expertise
- Creative strategy and performance creative
- UGC, static ads, and video advertising
- Performance media buying across Meta, Google, and TikTok
- Ecommerce, SaaS, and lead generation
- Conversion rate and landing page optimization
- Attribution, reporting, and marketing automation
See my campaign case studies and client feedback, or contact me about your project.