My Services
Let me help!
Here are some of the ways I can provide assistance:
Ad Account Audit
A deep, no-nonsense review of your ad account to find what’s working, what’s wasting money, and what’s holding growth back. We analyze your market, competitors, targeting, creatives, funnels, and spend efficiency to uncover missed opportunities and clear next steps.
Work As your marketing partner
I don’t just manage Facebook ads. I work inside your business. I review how leads are generated, how offers are positioned, how creatives are built, and how data moves from click to conversion. I evaluate your internal processes, team execution, and tech stack so your ads are supported by systems that actually convert.
Work as your Creative Strategist
I design the thinking behind the ads, not just the visuals. That means shaping angles, hooks, offers, and messaging based on real market behavior and performance data. Every creative decision is tied to a clear goal: attention, clicks, or conversions.
Creative strategy, paid advertising, and growth expertise
Creative strategy and performance creative
Creative direction starts with consumer psychology, audience research, and competitor research. I develop hooks, offers, and conversion copywriting for direct-response advertising, then use creative testing to understand which messages connect with buyers.
UGC, static ads, and video advertising
UGC creative strategy and UGC scriptwriting turn product benefits into relatable stories. Static ad strategy and video ad strategy guide the concepts, scripts, hooks, and production direction used to build and test advertising creative.
Performance media buying across Meta, Google, and TikTok
As a Meta Ads specialist and paid social strategist, I work across Facebook Ads and Instagram Ads, alongside Google Ads and TikTok Ads. My performance media buying work covers campaign structure, budget management, retargeting, performance analysis, and campaign scaling.
Ecommerce, SaaS, and lead generation
Ecommerce marketing, SaaS marketing, and lead generation need different offers and customer journeys. I connect customer acquisition campaigns with full-funnel marketing and growth marketing, using business outcomes to guide performance marketing decisions.
Conversion rate and landing page optimization
Conversion rate optimization and landing page optimization connect the ad promise to the on-page experience. I review message alignment, offers, page structure, and funnel friction to identify what to improve and test.
Attribution, reporting, and marketing automation
Attribution and tracking help explain what happens between an ad click and a sale. My toolkit includes HYROS and Looker Studio for performance analysis, plus Make.com automation and Zapier automation to connect marketing workflows and reduce manual reporting.
Explore my creative portfolio, campaign case studies, and performance marketing articles, or discuss your campaign.