Case Studies – Zohaib Raja



16 brands. Real campaigns. Insane results.

$130M in revenue.
Here’s how.

6 years. US, Australia, UAE, Pakistan. E-commerce, SaaS, real estate, apps. Every number below came from Ads Manager — no agency fluff, no invented stats.


$130MTotal revenue generated
16+Brands scaled globally
$1MSolo in 9 months
118%Peak revenue growth













Himalayan supplement
FEATURED
Health & Wellness · Solo Operation · US

Himalayan Healing Shilajit

Built every part of the Meta funnel alone — creative, copy, media buying, landing pages. Took a brand from $0 to $1M in 9 months as the only marketer.

$1MRevenue in 9 months
1Man marketing team
$0→$1MFull journey
Day 1$0 Revenue

Month 9$1,000,000


Torch Hemp
FEATURED
Health & Wellness · US Market · torchhemp.com

Torch Hemp

Took over a brand at $275K/month. Rebuilt their entire creative strategy, restructured Meta campaigns, and doubled monthly revenue in 4 months flat.

+118%Revenue growth
4Months to scale
$600KPeak monthly rev
Month 1$275K/mo

Month 4$600K/mo



Ooze Life vape ecommerce
E-commerce · US
Ooze Life
5.8×ROAS
-63%CPA drop
Before CPA$41
After CPA$15
World’s best vape brand. Aggressive creative testing on Meta drove CPA down by 63% while scaling spend.


Besque body oil beauty
Beauty · Global
Besque Magic Body Oil
10Winning ads made
$89KFrom 1 single ad
450K+ happy customers worldwide. Created 10 winning ad creatives — one ad alone generated $89,000 in revenue.


Cross stitch craft ecommerce
E-commerce · US
Jumpseat Therapy
25×Revenue growth
1-manMarketing team
Started at$1K/mo

Now doing$25K/mo
Cross stitch kit brand. Solo marketing operation — scaled from $1K to $25K monthly revenue.


FP Insoles footwear ecommerce
E-commerce · US
FP Insoles
6.4×ROAS
-61%CPA drop
Before CPA$34
After CPA$13


Golden Pearl skincare Pakistan
Skincare · PK
Golden Pearl
4.9×ROAS
-48%CPA drop
Before CPA$19
After CPA$10
Pakistan’s leading beauty brand. Multi-platform Google + Meta strategy drove consistent DTC growth.


Providoor premium food delivery Australia
Food & Bev · AUS
Providoor Australia
6.2×ROAS
-58%CPA drop
Before CPA$52
After CPA$22


Baejuice beverage brand Australia
Food & Bev · AUS
Baejuice
5.4×ROAS
-55%CPA drop
Before CPA$24
After CPA$11


Sydney Oyster tours seafood
Food & Experience · AUS
Sydney Oyster Tours
7.3×ROAS
-66%CPA drop
Before CPA$29
After CPA$10


EFM Health Clubs gym fitness
Fitness · AUS
EFM Health Clubs
8.1×ROAS
-71%CPA drop
Before CPA$88
After CPA$26


Home improvement US lead generation
Home Improvement · US
Home Improvement US
20K+Leads generated
4%Conversion rate
Full-funnel lead gen campaign build. GHL landing pages + data-driven audience targeting delivered 20,000+ quality leads consistently.


SalesAsk SaaS sales platform
SaaS · US
SalesAsk
-54%CPA drop
3.2×Trial signups
US-based sales SaaS. Meta lead gen ads + retargeting strategy tripled free trial signups while cutting cost per acquisition in half.


Mini Lessons Academy EdTech SaaS
EdTech SaaS · US
Mini Lessons Academy
4.1×Subscriber growth
-49%CPA drop
US EdTech platform. Built targeted Meta campaigns for teacher subscriptions — 4x subscriber growth with nearly half the cost per signup.


Yocale SaaS booking software
SaaS · US/Canada
Yocale
-52%CPA drop
2.8×Demo bookings
Booking & scheduling SaaS. Rebuilt Meta ad creatives around pain-point angles — demo bookings nearly tripled at half the previous acquisition cost.


Dubai UAE luxury real estate
Real Estate · UAE
Viola Estates Dubai
-68%CPL drop
5.3×Qualified leads
Dubai luxury property agency. Ran high-intent Meta & Google campaigns targeting HNW buyers — qualified leads surged 5x at 68% lower cost per lead.


Hilokal language app install campaign
App Install · Global
Hilokal
-61%CPI drop
4.4×Install volume
Language learning app. Meta App Install campaigns with creative testing across 6 markets — cost per install dropped 61% while volume quadrupled.


Enterprise brand campaigns Pakistan
Enterprise · PK
Velo / Jazz / Haier
3yr+Campaign tenure
MultiPlatforms managed
Multi-million-rupee campaigns across Meta, Google & TikTok for Pakistan’s biggest consumer brands at Blitz Advertising.


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