Case Studies – Zohaib Raja

16 brands. Real campaigns. Insane results.

$130M in revenue.
Here's how.

6 years. US, Australia, UAE, Pakistan. E-commerce, SaaS, real estate, apps. Every number below came from Ads Manager — no agency fluff, no invented stats.

$130M
Total revenue generated
16+
Brands scaled globally
$1M
Solo in 9 months
118%
Peak revenue growth
Ooze Life vape ecommerce E-commerce · US
Ooze Life
5.8×
ROAS
-63%
CPA drop
Before CPA
$41
After CPA
$15
World's best vape brand. Aggressive creative testing on Meta drove CPA down by 63% while scaling spend.
Besque body oil beauty Beauty · Global
Besque Magic Body Oil
10
Winning ads made
$89K
From 1 single ad
450K+ happy customers worldwide. Created 10 winning ad creatives — one ad alone generated $89,000 in revenue.
Cross stitch craft ecommerce E-commerce · US
Jumpseat Therapy
25×
Revenue growth
1-man
Marketing team
Started at
$1K/mo
Now doing
$25K/mo
Cross stitch kit brand. Solo marketing operation — scaled from $1K to $25K monthly revenue.
FP Insoles footwear ecommerce E-commerce · US
FP Insoles
6.4×
ROAS
-61%
CPA drop
Before CPA
$34
After CPA
$13
Golden Pearl skincare Pakistan Skincare · PK
Golden Pearl
4.9×
ROAS
-48%
CPA drop
Before CPA
$19
After CPA
$10
Pakistan's leading beauty brand. Multi-platform Google + Meta strategy drove consistent DTC growth.
Providoor premium food delivery Australia Food & Bev · AUS
Providoor Australia
6.2×
ROAS
-58%
CPA drop
Before CPA
$52
After CPA
$22
Baejuice beverage brand Australia Food & Bev · AUS
Baejuice
5.4×
ROAS
-55%
CPA drop
Before CPA
$24
After CPA
$11
Sydney Oyster tours seafood Food & Experience · AUS
Sydney Oyster Tours
7.3×
ROAS
-66%
CPA drop
Before CPA
$29
After CPA
$10
EFM Health Clubs gym fitness Fitness · AUS
EFM Health Clubs
8.1×
ROAS
-71%
CPA drop
Before CPA
$88
After CPA
$26
Home improvement US lead generation Home Improvement · US
Home Improvement US
20K+
Leads generated
4%
Conversion rate
Full-funnel lead gen campaign build. GHL landing pages + data-driven audience targeting delivered 20,000+ quality leads consistently.
SalesAsk SaaS sales platform SaaS · US
SalesAsk
-54%
CPA drop
3.2×
Trial signups
US-based sales SaaS. Meta lead gen ads + retargeting strategy tripled free trial signups while cutting cost per acquisition in half.
Mini Lessons Academy EdTech SaaS EdTech SaaS · US
Mini Lessons Academy
4.1×
Subscriber growth
-49%
CPA drop
US EdTech platform. Built targeted Meta campaigns for teacher subscriptions — 4x subscriber growth with nearly half the cost per signup.
Yocale SaaS booking software SaaS · US/Canada
Yocale
-52%
CPA drop
2.8×
Demo bookings
Booking & scheduling SaaS. Rebuilt Meta ad creatives around pain-point angles — demo bookings nearly tripled at half the previous acquisition cost.
Dubai UAE luxury real estate Real Estate · UAE
Viola Estates Dubai
-68%
CPL drop
5.3×
Qualified leads
Dubai luxury property agency. Ran high-intent Meta & Google campaigns targeting HNW buyers — qualified leads surged 5x at 68% lower cost per lead.
Hilokal language app install campaign App Install · Global
Hilokal
-61%
CPI drop
4.4×
Install volume
Language learning app. Meta App Install campaigns with creative testing across 6 markets — cost per install dropped 61% while volume quadrupled.
Enterprise brand campaigns Pakistan Enterprise · PK
Velo / Jazz / Haier
3yr+
Campaign tenure
Multi
Platforms managed
Multi-million-rupee campaigns across Meta, Google & TikTok for Pakistan's biggest consumer brands at Blitz Advertising.
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