The breakdown
What changed, and why it worked.
FP Insoles is a footwear accessories brand in the US e-commerce market. This case study records an improvement in advertising returns and customer acquisition costs.
Cost per acquisition decreased from $34 to $13, with the source reporting a 61% reduction. The reported return on ad spend was 6.4x.
These results show lower acquisition costs alongside a strong advertising return. The supplied case study does not specify the campaign duration or total revenue.
Cost per acquisition decreased from $34 to $13, with the source reporting a 61% reduction. The reported return on ad spend was 6.4x.
These results show lower acquisition costs alongside a strong advertising return. The supplied case study does not specify the campaign duration or total revenue.