Discover
Review the audience, offer, existing campaigns, and conversion path.
Search and shopping / Google
Google Ads Management
Intent-led Search and Shopping campaigns that connect customer demand to relevant offers and measurable outcomes.
The opportunity
Make the platform work for the business.
Google Ads captures people who are already looking for a solution. I organize campaigns by intent, review search terms and landing pages, and use conversion data to separate useful demand from expensive noise.
Where I focus
- Keyword and search-intent mapping
- Shopping and feed readiness
- Conversion tracking and budget control
The work
What this service includes.
A practical scope that connects planning, creative, campaigns, and performance review.
01
Search account audit
02
Campaign and keyword plan
03
Ad copy and landing-page recommendations
04
Search-term and conversion reporting
A clear process
From first review to the next better decision.
Launch & learn
Build a focused test plan and launch creative suited to Google.
Refine
Read performance in context and decide what to improve, pause, or expand.
Platform playbook
How the strategy takes shape.
Audience, creative, and measurement need to work together. Here is what that means for Google.
Audience on Google
Organize demand by what people are searching for now: research, comparison, or purchase. Keep branded and non-branded intent visible so each has a clear role.
Creative on Google
Write ads that answer the query and lead to a relevant page. For Shopping, review feed titles, images, and product data as part of the campaign experience.
Measurement on Google
Audit conversion actions and search terms, then compare cost with qualified leads or orders. Exclude irrelevant traffic and adjust budgets by intent and value.
Good to know
Common questions about Google Ads.
Clear answers before you decide whether this channel fits your business.
Do you work on Search and Shopping?
The service can cover both when they fit the business. The starting audit identifies which campaign types and product data are ready to use.
How do you reduce wasted clicks?
I review search terms, match types, negative keywords, location settings, and landing-page relevance before making budget decisions.
Connected expertise
Skills that support this Google service.
Paid advertising works better when strategy, creative, and the conversion journey are considered together.
- Google Ads Specialist
- Customer Acquisition
- Conversion Rate Optimization
- Landing Page Optimization
- Performance Analysis
- Full-Funnel Marketing
Let's talk