Discover
Review the audience, offer, existing campaigns, and conversion path.
Visual discovery / Pinterest
Visual discovery campaigns that meet people while they plan, compare, and save ideas for later.
The opportunity
Pinterest sits close to planning intent. I group products and ideas around the searches people make, develop clear visual assets, and connect promoted Pins to pages that help a visitor take the next step.
Where I focus
The work
A practical scope that connects planning, creative, campaigns, and performance review.
A clear process
Review the audience, offer, existing campaigns, and conversion path.
Build a focused test plan and launch creative suited to Pinterest.
Read performance in context and decide what to improve, pause, or expand.
Platform playbook
Audience, creative, and measurement need to work together. Here is what that means for Pinterest.
Map searches and interests around projects people are planning, not only products they know by name. Seasonal demand informs when a campaign should begin.
Create clear, save-worthy Pins with strong product context. Connect each visual to a landing page that continues the idea and makes shopping or inquiry easy.
Review saves and clicks as discovery signals, then assess product views, orders, and assisted paths before deciding where to invest more.
Good to know
Clear answers before you decide whether this channel fits your business.
Visually led products and ideas often fit well, especially when people plan purchases or projects in advance. An opportunity review checks the actual demand.
Catalog readiness and product information can be part of the plan when the business has a suitable feed.
Connected expertise
Paid advertising works better when strategy, creative, and the conversion journey are considered together.
Let's talk