Discover
Review the audience, offer, existing campaigns, and conversion path.
Paid social / Meta
Meta Ads Management
A joined-up Facebook and Instagram advertising plan built around creative testing, clean measurement, and disciplined scaling.
The opportunity
Make the platform work for the business.
Meta campaigns work best when the offer, audience, creative, and landing page tell the same story. I review what is happening across the account, rebuild the parts that limit learning, and use clear performance signals to decide what deserves more budget.
Where I focus
- Account structure and campaign objectives
- Creative testing across placements
- Budget decisions informed by conversion data
The work
What this service includes.
A practical scope that connects planning, creative, campaigns, and performance review.
01
Account and funnel audit
02
Campaign and audience plan
03
Creative testing roadmap
04
Reporting with next actions
A clear process
From first review to the next better decision.
Launch & learn
Build a focused test plan and launch creative suited to Meta.
Refine
Read performance in context and decide what to improve, pause, or expand.
Platform playbook
How the strategy takes shape.
Audience, creative, and measurement need to work together. Here is what that means for Meta.
Audience on Meta
Map new customers, returning visitors, and existing buyers to different messages. Prospecting earns attention; retargeting answers the objections that remain before a purchase or inquiry.
Creative on Meta
Build a repeatable testing system for hooks, formats, offers, and proof. Compare creative ideas before increasing budget so the account learns from each round of production.
Measurement on Meta
Check the pixel, Conversions API where available, event priorities, and landing-page behavior. Read platform results alongside business outcomes before deciding what to scale.
Good to know
Common questions about Meta Ads.
Clear answers before you decide whether this channel fits your business.
Are Meta, Facebook, and Instagram Ads the same service?
Meta Ads covers one coordinated plan across Facebook and Instagram. The Facebook and Instagram pages focus on the distinct creative and placement needs of each channel.
What do you review before increasing spend?
I check conversion tracking, creative response, lead or order quality, and the landing page before recommending a budget change.
Connected expertise
Skills that support this Meta service.
Paid advertising works better when strategy, creative, and the conversion journey are considered together.
- Meta Ads Specialist
- Paid Social Strategist
- Performance Creative
- Creative Testing
- Attribution and Tracking
- Campaign Scaling
Let's talk