The breakdown
What changed, and why it worked.
Golden Pearl’s advertising strategy combined Google and Meta to support direct-to-consumer growth in Pakistan’s skincare market.
The work used both platforms to drive customer acquisition and improve advertising performance. The reported return on ad spend was 4.9x.
The case study reports a 48% reduction in cost per acquisition, with displayed CPA figures falling from $19 to $10.
The work used both platforms to drive customer acquisition and improve advertising performance. The reported return on ad spend was 4.9x.
The case study reports a 48% reduction in cost per acquisition, with displayed CPA figures falling from $19 to $10.