The breakdown
What changed, and why it worked.
Hilokal is a language learning app. The advertising work focused on increasing app installs while lowering the cost of acquiring each install.
The strategy used Meta App Install campaigns with creative testing across six markets.
Install volume reached 4.4 times its previous level, while cost per install decreased by 61%.
The strategy used Meta App Install campaigns with creative testing across six markets.
Install volume reached 4.4 times its previous level, while cost per install decreased by 61%.