The breakdown
What changed, and why it worked.
Ooze Life’s Meta advertising work focused on lowering customer acquisition costs while scaling advertising spend. The starting cost per acquisition was $41.
Zohaib used extensive creative testing on Meta to improve campaign performance. Creative testing was the central approach used to reduce acquisition costs as spend increased.
CPA fell from $41 to $15, representing approximately a 63% reduction. The reported return on ad spend was 5.8x.
Zohaib used extensive creative testing on Meta to improve campaign performance. Creative testing was the central approach used to reduce acquisition costs as spend increased.
CPA fell from $41 to $15, representing approximately a 63% reduction. The reported return on ad spend was 5.8x.