The breakdown
What changed, and why it worked.
SalesAsk is a US-based sales software business. The advertising work focused on increasing free trial signups while lowering customer acquisition costs.
The strategy combined Meta lead generation ads with retargeting to support trial acquisition.
Free trial signups reached 3.2 times their previous level, while cost per acquisition decreased by 54%.
The strategy combined Meta lead generation ads with retargeting to support trial acquisition.
Free trial signups reached 3.2 times their previous level, while cost per acquisition decreased by 54%.