Audit the starting point
Review the account, audience, offer, landing page, and tracking before changing spend.
Paid media services
Find the right channel for your next stage of growth.
Work with an award-winning creative strategist and performance media buyer on the channels that fit your offer. Explore ten focused services, each with a clear plan for strategy, execution, and learning.
Explore all servicesExplore the platforms
One clear page for every service.
Choose a channel to see who it suits, what I focus on, and what the work includes.
01Paid social
Meta
Meta Ads Management
A joined-up Facebook and Instagram advertising plan built around creative testing, clean measurement, and disciplined scaling.
Explore this service 02Paid social FacebookFacebook Ads Management
Feed-first campaigns that connect the right message with a clear next step for shoppers and leads.
Explore this service 03Paid social InstagramInstagram Ads Management
Reels, Stories, and feed ads shaped for how people actually discover and evaluate brands on Instagram.
Explore this service 04Search and shopping GoogleGoogle Ads Management
Intent-led Search and Shopping campaigns that connect customer demand to relevant offers and measurable outcomes.
Explore this service 05Video advertising YouTubeYouTube Ads Management
Video campaigns that explain your offer quickly and give viewers a reason to keep watching or take action.
Explore this service 06Paid social TikTokTikTok Ads Management
Native-feeling short-form ads built to test creative ideas quickly and turn attention into action.
Explore this service 07B2B advertising LinkedInLinkedIn Ads Management
B2B campaigns designed around decision makers, useful offers, and lead quality beyond the form fill.
Explore this service 08Visual discovery PinterestPinterest Ads Management
Visual discovery campaigns that meet people while they plan, compare, and save ideas for later.
Explore this service 09Paid social SnapchatSnapchat Ads Management
Fast, vertical-first campaigns that give a younger audience a clear reason to notice and respond.
Explore this service 10Conversation-led advertising X / TwitterX (Twitter) Ads Management
Campaigns built around relevant conversations, sharp messaging, and a measurable business goal.
Explore this serviceThe way I work
Channel choice comes after the strategy.
Better advertising starts with a sharper understanding of the customer and the offer.
Shape the creative plan
Turn customer insight into platform-ready hooks, messages, formats, and campaign tests.
Make the next decision
Use campaign data to keep what works, repair what does not, and plan the next test.
Beyond the ad account
Creative, conversion, and measurement work together.
As a digital marketing strategist and paid advertising expert, I connect consumer psychology, creative direction, and performance marketing with the full customer journey. The goal is useful learning and stronger customer acquisition, not activity for its own sake.
Creative that earns attention
Audience and competitor research inform hooks, offers, UGC scripts, static concepts, video ads, and conversion copywriting. Creative testing shows which ideas deserve another iteration.
Pages that support conversion
Landing page optimization and conversion rate optimization connect the ad promise to the next step. The approach changes for ecommerce marketing, SaaS marketing, and lead generation.
Reporting that guides decisions
Attribution and tracking help explain what happens after the click. Where appropriate, HYROS, Looker Studio, Make.com automation, and Zapier automation can support reporting and workflow connections.
Not sure where to start?
Let's find the right channel for your offer.
Creative strategy, paid advertising, and growth expertise
Creative strategy and performance creative
Creative direction starts with consumer psychology, audience research, and competitor research. I develop hooks, offers, and conversion copywriting for direct-response advertising, then use creative testing to understand which messages connect with buyers.
UGC, static ads, and video advertising
UGC creative strategy and UGC scriptwriting turn product benefits into relatable stories. Static ad strategy and video ad strategy guide the concepts, scripts, hooks, and production direction used to build and test advertising creative.
Performance media buying across Meta, Google, and TikTok
As a Meta Ads specialist and paid social strategist, I work across Facebook Ads and Instagram Ads, alongside Google Ads and TikTok Ads. My performance media buying work covers campaign structure, budget management, retargeting, performance analysis, and campaign scaling.
Ecommerce, SaaS, and lead generation
Ecommerce marketing, SaaS marketing, and lead generation need different offers and customer journeys. I connect customer acquisition campaigns with full-funnel marketing and growth marketing, using business outcomes to guide performance marketing decisions.
Conversion rate and landing page optimization
Conversion rate optimization and landing page optimization connect the ad promise to the on-page experience. I review message alignment, offers, page structure, and funnel friction to identify what to improve and test.
Attribution, reporting, and marketing automation
Attribution and tracking help explain what happens between an ad click and a sale. My toolkit includes HYROS and Looker Studio for performance analysis, plus Make.com automation and Zapier automation to connect marketing workflows and reduce manual reporting.
Explore my creative portfolio, campaign case studies, and performance marketing articles, or discuss your campaign.